Content area
Full text
J ust as we take care of our health by visiting the doctor for checkups, we can take care of our customers' homes by inspecting their plumbing systems with a whole house inspection. Over the past several months I have been teaching you how to create a customer retention program. This month I will conclude the series by talking to you about the whole house plumbing inspection. A whole house plumbing inspection gives your customers peace of mind and helps prevent costly emergency plumbing jobs.
Whole house plumbing inspections are also great for your company because they give you the opportunity to go back into a customer's home to look for additional plumbing problems. It's a great way to keep your brand in front of the customer and make extra money. But remember, the goal of the whole house plumbing inspection is to take care of the customer's home, not to upsell them to whatever they'll buy. Don't ever sell a customer something they don't want, don't need or can't afford.
When a customer signs up for your customer retention program they receive one whole house plumbing inspection for every year they are a member, so if they sign up for a three-year program you...