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Unemployment is down, way down. In fact, the national unemployment rate, currently at 3.9%, hasn't been this low in 30 years. Great news for the econ omy-even better news for consumer confidence. But as many retailers head into the most important season of the year when staffing needs can swell by as much as 20%-it's terrible news. In fact, finding food holiday employees to fill in during the holiday crunch is a nightmare. You could even say 'Tis the Nightmare before Christmas!
Fortunately for you bricks-and-mortar folks, this dream ends on a high note. In the last few months, the unemployment rate in the dot.com world has shot through the roof-a phenomenon that should make the immediate pool of qualified retail employees among the best in recent history. And by qualified I mean Internet savvy, HTML-literate and accustomed to working long hours-all of the traits that have come to be associated with the typical nose-to-the-grindstone dot.com associate.
Even better, the companies relinquishing these employees are no slouches...