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NEW YORK - Veteran Lebhar-Friedman executive Paula Lashinsky was named publisher of DSN Retailing Today last month after successfully overseeing the group's custom marketing division since its inception in the early 1990s. Lashinsky, who began her 18-year tenure with Lebhar-Friedman as an associate editor of Apparel Merchandising, moved over to the sales side of the business in 1990 and was named associate publisher of Apparel Merchandising and Custom Publishing. Most recently, she was associate publisher of DSN Retailing Today.