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As per the forecasts made by the analysts, Indian DTH market will be the biggest in the world by 2014 growing at CAGR of 28 percent. However if you go by the existing trends, it will achieve this landmark by 2012. Direct-to-Home (DTH) segment of the pay TV market made the most of opportunity and leveraged their pan India presence and corporate brand equity to achieve the numbers that have beaten all the forecasts given by industry analysts. Currently the DTH market is served by six market players- Dish TV, Tata Sky, Sun Direct, Big TV, Airtel Digital TV and Videocon d2h.
Given the superior quality of DTH services in terms of viewing and interactivity, DTH subscriber base has grown to 24 million subscribers Presently most of the set top boxes (STBs) supplied by the operators are Standard Definition (SD) zappers...