Content area
Full text
MONTREAL: Dunkin' Donuts and its franchisees plan to invest $40 million in Quebec in the next five years in a move aimed at ensuring the brand doesn't take a dunkin' in the province's increasingly competitive coffee market.
As many as 170 new franchises are slated to open and all existing outlets will be renovated. New and existing franchises will spend $20 million and Allied Domecq International--the British firm that owns Dunkin' Donuts-will provide another $20 million in direct aid and loan guarantees.
The plan is necessary for Dunkin' Donuts to stave off the competition, says the company's marketing director Pierre Moreau in Montreal.
On the doughnuts...