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E-Loan Inc., an internet mortgage service accessible in all 50 states, tries to stay ahead of the technology curve by seeking out online partners that can enhance mortgage access for consumers.
Recently, the former traditional lender teamed up with Homes & Land Publishing Ltd., Tallahassee, FL., to provide the technology and content for the publisher's new HOMES.COM Mortgage Center Web page and for the mortgage page of Yahoo! Inc., an internet search engine.
"These partnerships came in pretty quickly when they saw the value added," said Doug Galen, vice president at E-Loan, Palo Alto, CA. "It's pretty wild, this whole new world of online mortgage information."
E-Loan is negotiating with other technology partners. Meanwhile, consumers are quickly finding their way to current E-Loan partnered sites.
"People get so excited when they find a new, easier way to shop for a mortgage," said Galen. "It saves them money."
Ease of access and use is what makes ELoan's partnership with Homes...