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TAP INTO ONLINE SURVEYING FOR CHEAP, IMMEDIATE CUSTOMER RESPONSE
COMPARED TO TRADITIONAL methods like phone polling and mail-in questionnaires, online surveys cost almost nothing, deliver immediate results, and achieve much higher response rates. The only challenge is acquiring technology that can distribute, process, and analyze surveys but won't overwhelm your IT staff or require training just to conduct a few simple studies.
Barbara Sandro, a marketing manager at Compaq's Accredited Professional Program in Houston, says she was initially wary of building an online survey herself, but the high cost of outsourcing led her to try WebSurveyor's surveying software. It's just one of many...