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Tablets aren't just a new generation of mobility or a smaller version of a laptop, but a distinct, brand-new channel that provides banks with a way to deepen relationships with rich content and visual engagement. The user base sees tablets' use as broader than smartphones, yet more mobile than computers. While tablets aren't being widely used for banking yet - only half of tablet owners say they have banked on their tablets - that usage is poised to grow as tablet use matures. And reaching the channel successfully has its rewards, since tablet users have higher incomes than average.
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