Content area
Full text
After a decade-long hiatus, the Earthman family is getting back into the funeral business.
Sissy Earthman, whose great-grandfather opened his first funeral home in Houston more than 100 years ago, has launched a new online casket company called Best Price Caskets.com. Although the Earthman family sold their Earthman Funeral Homes & Cemeteries in 1994, Sissy Earthman's new venture essentially pits her in competition with her family's former company.
Earthman Funeral Homes, which had 10 locations at the time of the sale, is now owned by Alderwoods Group, a publicly traded corporation based in Canada.
Since the sale, most of the Earthmans had removed themselves from the industry.
But that's about to change.
In addition to the creation of Best Price Caskets.com, Sissy Earthman says she is considering opening a funeral home in Houston in the next 12 months. She is currently scouting locations for that venture, which will be a separate entity from Best Price Caskets.com.
Her Best Price Caskets.com venture carries a full line of caskets ranging from inexpensive cremation boxes to bronze caskets. Earthman says her caskets offer a savings of up to 75 percent off funeral home prices, including those offered at Earthman Funeral Homes.
According to...