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Nearly every holiday gives studios the opportunity to market certain film genres and Easter is no exception. As usual, many studios are using this year's April 11 Easter holiday to promote children's titles, religious theme films and a few offbeat offerings.
For Buena Vista Home Entertainment, Easter is one of the biggest holidays of the year for marketing children's and family titles. "Easter has always been our second-biggest selling holiday after Christmas," said Lori McPherson, vp of marketing for Buena Vista. "Retailers always have great Easter sections in their stores and we want to be a...