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The enterprise content management (ECM) market looks set for phenomenal growth over the next three years, according to analyst projections. But just how many organizations will actually meet their stated goals and attain the desired benefits from their ECM investment?
Judging from history, such organizations are likely to comprise only a tiny minority of ECM customers. The technology, after all, suffers from a relatively short and rather chequered history.
Sales of ECM software licenses are healthy - but around half of all licenses sold sit on the shelf and are never deployed. A lack of understanding about ECM, meanwhile, leads many organizations to focus on the technology aspects of their deployments, at the expense of the strategic and business-level objectives that they aim to achieve.
That's a big mistake. Unless an organization is able to take a step back from the technology itself and adopt a best-practice approach to defining and implementing ECM software, they may never be able to realize the benefits of a potentially powerful solution set.
No panacea
ECM is being heralded as the solution to a wide range of knowledge worker challenges -everything...