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In the usually pro-business British newsweekly comes this repeat warning: Corporate mergers have a "higher failure rate than the liaisons of Hollywood stars." But The Economist's July 22 symbol (left) accompanying the message is for the birds and deserves to sleep with the fishes. Why? Because it can't climb the creative "hump" displayed by September 10, 1994's "The Trouble With Mergers" (right). There, editor (since 1993) Bill Emmott and his staff uncovered a stock shot of "Joe and Josephine Camel" answering a mating call, and used it to serve as a warning for shareholders to give "urge-to-merge" moguls "sage parental advice, along the lines of take your time, play the field. Otherwise, (you) may end up in bed with a camel." (The cover ran only in The Economist's North American edition; it was too racy for the Brits.)