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Imagine a string that connects the CEO of your company to every employee in the field, and the way that string is pulled is somehow felt by every single employee. Now imagine that the executive team and even the leaders a level below also touch that string and have their own impact on employees.
This will be helpful if the string vibrates in the right way, sending clear messages that drive productive and healthy behavior. It can also be confusing, even damaging, if the messages are inconsistent or counterproductive.
All of which assumes the CEO and other leaders actually know when they are tugging on the...