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Non-Taco Offerings For Hispanic Heritage Month
El Polio Loco Holdings Inc. is using Hispanic Heritage Month to tout more than tacos.
The Costa Mesa-based restaurant chain (Nasdaq: LOCO), best known for its grilled chicken, launched a new brand campaign in anticipation for the annual heritage month. From Sept. 15 to Oct. 15, it will be focused on encouraging its customers to explore Mexican-American cuisine beyond tacos, using its founding family's roots to navigate its media storytelling.
The Ochoa family who started El Polio Loco transformed their previous shoe store to the restaurant in Sinaloa, Mexico and later moved to Los Angeles in 1980 to open the first U.S. location. The chain now has over 485 restaurants in the country with the very first store still open on Alvarado Street.
El Polio Loco Holdings is currently...