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TECHNOLOGY
Campaign Touch Me, Feel Me
Client Eleksen
PR team Fuse PR
Timescale October 2004-August 2005
Budget £32,000
Eleksen makes ElekTex, a sensory material that can be incorporated into consumer gadgets, such as a fabric keyboard that can be rolled up and put in your pocket. It hired Fuse PR to raise the firm's profile.
Objectives
To raise awareness of ElekTex's potential, capture the interest of the media and drive demand from electronics manufacturers.
Strategy and Plan
Fuse tried to create a 'wow' factor by giving the technology to journalists so they could try it for themselves....