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New York-based apparel manufacturer Mink Marketing has launched Ella Starr, its first catalog and e-commerce site, targeting African-American and Hispanic women.
The company mailed 100,000 copies of the 24-page, 6-1/4" 11" catalog in early August. The company rented the names of female frequent catalog buyers from Sherman Oaks, CA-based list firm Fasano and Associates.
Mink produces private-label brands for retailers and other distibutors. The catalog features Mink's newly created Ella Starr collection of suits, dresses, separates, and accessories for special occasions, as well as apparel from the Essence by...