EMV Hits a Bump at the Pump: Gas stations have an extra two years to adopt EMV security, but this may not be enough time, particularly because so many stations are individually owned.

U.S. gas stations can wait until October 2017 to begin accepting EMV-chip cards or face the consequence of an increase in fraud liability, but there's already concern that the work at gas pumps could stall.

The 2017 deadline, which is two years later than the one faced by all other U.S. companies, was chosen due to the complexity of upgrading payment hardware at the pump. But even given the extra time, gas station owners have been slow to begin their shift to EMV, concerned about facingcosts of as much as $10,000 per pump, according to some estimates.

And the scope is considerable. While the number of fueling sites in the U.S. is declining, there are still more than 150,000 locations nationwide, of which 127,588 are convenience stores, according to the National Association for Convenience and Fuel Retailing. Some gas station brands have even said they won't upgrade to EMV, preferring to rely on their own anti-fraud measures.

More than 58% of the convenience stores that sell fuel in the U.S. are single-store businesses, the NACS...