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Abstract
"Italy is the next link in a growth strategy designed to bring Enterprise Rent-A-Car's high value, friendly, customer-service approach to car rental across Europe," said Peter A. Smith, vice president of global franchising, Enterprise. "As demand for our daily rental services grows, there is strong opportunity to extend our reach across Europe, the Middle East, Africa and Asia. We are actively talking to potential partners across the continent. For us, the key attributes for a franchise partner are a strong, stable, domestic business, a heritage for customer care and the design to work in partnership to build a brand that is respected as a great service provider and also as an ethical corporate citizen."
Locauto SpA is an Italian owned and managed business with more than 30 years' experience in automotive rental services. It operates through two dedicated brands -- Locauto Long Term and Locauto Rent. Locauto was established in 1979 as a car leasing company, and in 1984 it was among the first to offer long-term rental to the Italian market. In 2006, the Group entered the car rental market with Locauto Rent, whose network counts today for 28 branches, 23 in the main Italian airports, and a fleet of 5,000 vehicles. In recent years, Locauto has grown rapidly its market share in the short term, thanks to the rapid expansion of the network and to a vision based on total service, proximity to customers' needs and customized rental solutions.