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Doggy breath got Joe Roetheli where he is today.
Roetheli's wife, Judy, asked him several years ago to find something to squelch their Samoyed Ivan's bitter breath. So he invented Greenies.
Greenies are bone-shaped, chlorophyll-rich dog treats that freshen dogs' breath and clean their teeth. In 1996, the Roethelis founded S&M NuTec LLC - named after sons Steffan and Michael - to manufacture and market Greenies. Joe Roetheli is general manager; Judy Roetheli is president.
Joe Roetheli had worked for the federal government for 18 years. He has a doctorate in agricultural economics. Judy Roetheli had...