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German-based men's and women's fashion brand Esprit has chosen ValueLink to assist with the development and implementation of its first electronic gift card. The Esprit Gift Card service will be offered across all 130 of the chain's stores throughout Europe. The card will be offered in two formats - on a festive greeting card or in a fashionable metal gift box. It will replace Esprit's existing paper-based gift voucher scheme. "Esprit is the first European retailer to take advantage of ValueLink's capability to simultaneously launch a gift card across Europe," says ValueLink country manager Peiam Arad.