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As retailing has evolved to the point where the national retail chains have edged out local mom-and-pop merchants, ethnic retailing has regressed. Unlike local retailers, large national retailers are not doing a very good job meeting the needs of their ethnic consumers, says Scarlett Wesley, Ph.D., an assistant professor at the University of Kentucky and coauthor of a study on Hispanic shopping patterns.
"If I had to give [retailers] a grade, it would probably be an 'F'," says Wesley. Ethnic retailing emerged in the U.S. in the early 20th century, says...