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Media Initiatives Group (MIG), parent of UK online sales house Etype, has bought US-based digital sales network Dedicated Marketing Solutions (DMS).
The pound 9.7m cash buyout will see Etype expand its reach across the US, which already includes a New York office. This office, opened 18 months ago, currently handles the US ad sales for Hello! magazine, The Times and The Sun.
DMS works with US brands CarDevotion, ClassesOnlineUSA and health site PharmDaily. It will...