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PERSONAL INFORMATION
Name: Larry Gerhard
Organization: eVineyard, Inc.
Title: President & CEO
What we do: eVineyard-(wwwevineyard.com) is the leading online wine retailer of well-known premium wines, offering almost 1,500 labels on an easy-to use site.
Education: BSEE, West Coast University; MBA, University of Pittsburgh; Executive MBA Program
Residence: 15-acre vineyard in West Linn, planted with Pinot Gris vines
BUSINESS PHILOSOPHY
Essential business philosophy: With focus on a clear vision, build an enterprise that fulfills the needs of customers, investors, employees and the supporting social environment. Above all, win fairly.
Best way to keep competitive edge: Understand customer need, hire the best, pay for performance and work harder and smarter than the competition.
Guiding principle: Lead with wisdom and compassion. Yardstick of success: A company has reached a position of success when it has satisfied all of its business obligations to its customers, its shareholders and its employees. This translates to shopper satisfaction, investor returns and high company-wide morale. Goal yet to be achieved: To lead a...





