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If you spend much time in the East Fremont neighborhood downtown, you probably know Krista Whitley-Castellarin.
Bubbly and energetic, Whitley-Castellarin was born and raised in small-town Washington, launched her first successful business in Canada, and works in public relations, music management, branding and creative consulting as CEO of EGO: Entertainment and Growth Opportunities.
She specializes in helping fast-growth entrepreneurs grow healthily, and knows through experience why it's important to have a strong game plan.
She's been on reality TV shows "Groomer Has It Season 2," "The Fabulous Furballs" and "Dragons Den," a show that matches entrepreneurs with investors.
A mother of two girls, Bella, 5, and Mia, 4, Whitley-Castellarin also runs a women's issues and empowerment blog, called The Mean Girls, which nets 12,000 readers each month.
How did you get your start in business?
I had created the No. 9 fastest-growing company in Canada, a pet boutique and luxury grooming salon. We had grown on a shoestring and we grew really fast, like 981 percent. It was kind of a like a rocket ship. At the time, I didn't realize how important things like corporate culture were. I had taken the tour of Zappos, but I certainly didn't...