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Vanessa Maniago
marketing vice president United Way
Vanessa Maniago's role as vice president for branding and marketing at United Way includes overseeing advertising and public relations, brand management, and all internal and external communications for the nonprofit group.
The Baltimore native has more than 15 years of experience in advertising, consumer research, marketing and strategic planning, beginning with a large agency in New York City.
After moving to Las Vegas eight years ago, she served as vice president for strategic development at R&R Partners, and moved to United Way two years ago.
What campaigns are you working on?
When I joined United Way, I was charged with repositioning the organization's brand and changing its public image. We needed an infusion of energy, a way to let people know that it's not your father's or grandfather's United Way. Our...