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Experian, Costa Mesa, Calif., a global business solutions company, has expanded the matching capabilities of its global Customer Data Integration service, Truvue, to include business data. The new enhancement, called Truvue Business ID, enables companies that market to both consumers and businesses to cleanse and integrate all their information through a single process. With Truvue Business ID marketers gain a better understanding of their data assets for more effective customer contact.
The expanded Truvue service assigns a persistent Business ID to unique business records within an enterprises' database. With the ID in place, companies can integrate information across multiple divisions, develop a historical and unified view of business relationships and improve marketing efforts.
As a result of Truvue Business ID, marketing managers are able...