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Newly demerged data behemoth Experian has unveiled the biggest marketing solutions launch of its 20-year history - the first fruit of its ClarityBlue acquisition last January.
Experian Fusion is a hosted, online "pay-as-you-go" database with bolt-on analytic and campaign management tools, designed to cater for businesses that cannot afford to run the necessary systems in-house.
Putting such a "linear, complex process" in the hands of smaller companies - or business units within larger organisations - "will have a massive impact on the market" predicted Gillian But tree, marketing director...