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Serial new-age beverage (exec Mike Schott, who in the past has been involved with the Arizona, Snapple, SoBe, Nantucket Nectars and Everfresh brands, has signed on as CEO of East Coast Beverage, a Coral Springs, Fla., firm whose Coffee House USA brand is trying to claim the No. 2 spot to Pepsi's segment-dominant Starbucks Frappuccino ready-todrink iced coffee.
Schott quietly took the helm last week and, sources said, immediately embarked on a round of meetings with potential investors as company...