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Farfetch has invested heavily to usher a slow-to-change luxury fashion industry into the online era, but according to founder and CEO José Neves, the company has even bigger plans up its sleeve.
If the Lisbon-based luxury marketplace’s $6-billion IPO is any indication, 10 years of building a digital platform to connect boutiques, luxury power players and emerging brands to their always-on customers has proven to be a stunning success. From the start, Farfetch was founded on a mission to help luxury brands keep up with how people shop not just today but also 10 years into the future. The emphasis might focus on helping offline brands go digital but really revolves around optimizing the balance of clicks and bricks. Because, Neves said at the Fast Company Innovation Festival in New York City this week,...