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SIENNA'S NEW JEANS: Pepe jeans London is the first fashion brand to sign British actress Sienna Miller to front its advertising campaigns. Miller, who previously was rumored to have been in advertising negotiations with Burberry and Cesare Paciotti, will make her debut in the Madrid-based company's spring campaign, and is contracted to the brand through spring 2008.
"We wanted a strong, positive, female British figure to head the advertising campaign, and strongly believe the choice of Sienna Miller was the right one," said Carlos Ortega.
the spring campaign, which breaks in March, was shot...