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Auction Site for Business Financing Has $23 MR. to Spend on Ads
LOS ANGELES-FCB Worldwide has picked up the $23 million advertising account of Oinke.com, an auction Web site that specializes in procuring financing for midsized businesses.
The service matches companies seeking growth capital or financing for commercial real estate purchases and development with lenders who then bid for the client. Oinke taped FCB, Costa Mesa, Calif., following a review that also included finalists Nine Dots Corp., Irvine, Calif., and USWeb/ CKS, San Francisco.
"We were looking for an...