Content area
Full Text
Teams with Clarify to unify sales data
FEDEX CORP. is launching a multi-- million-dollar customer relationship management (CRM) initiative in an effort to cut costs and use its existing customer data to cross-sell and upsell services to potential or existing accounts.
In an ambitious multiyear effort, FedEx will deploy software from Clarify Inc. in San Jose to create a system that gives every member of the Memphis-based company's 3,300-- person sales force a comprehensive view of every customer, detailing each one's needs and suggesting services that might meet those needs, said David Kevren, vice president of worldwide services at FedEx.
The CRM system, which will be phased in beginning next year, is expected to allow FedEx to tailor its data in ways that aren't currently possible.
However, analysts say they don't expect the...