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Challenger to the 'big six' seeks agency as government plans reform in energy sector.
First Utility, the largest challenger to the 'big six' energy suppliers, is on the hunt for a creative agency as pressure grows for greater competition in the industry.
The company currently works with Upstart, which is repitching. The agency launched a TV ad, 'poker', in January that featured a voiceover from Mark Strong.
First Utility...
