Content area
Full text
Akron, Ohio -- Though it is a $5.8 billion holding company, FirstMerit Corporation does not want to be seen as a bank that is able to take over community banks but is unable to stay in touch with community bank customers.
Under the banner of "Serving You First," FirstMerit has launched a corporate image multimedia campaign to position itself as the "Supercommunity Bank" that is large enough to offer the right products and small enough to give customers personal service.
"In...