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pound 1.16bn 'local brands' deal would make no sense for Unilever, says senior analyst. By Jo Roberts
Unilever's surprise decision to purchase the Sara Lee brands is at odds with its global strategy, according to a senior analyst.
Colin Hession, managing director of specialist toiletry and cosmetics consultancy Colin Hession Consulting, says: "Why would Unilever, having only recently got rid of its own long tail of small...