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JWT to Launch New Corporate Campaign to Restore Image
DETROIT-Ford Motor Co., beset by economic woes that followed last year's tire blowout and truck roll-over controversies, will launch a campaign later this quarter that attempts to restore its battered image.
"We have a brand reputation issue that we have to overcome," said Jan Klug, Ford vice president of global marketing.
"The Explorer/Firestone debacle cost us dearly in terms of consideration," she added. "Brand consideration really took a hit. We really need to do...