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Abstract
Designed together with Parchoma & Jones Design Inc. of Calgary and The Forzani Group Ltd. construction team, the new concept translates quality and reinforces the Coast Mountain Sports brand image as a cut above the rest. In addition, high energy efficient lighting was implemented, maintaining the standard met by the majority of The Forzani Group's corporate banners. "Our goal was to craft a store design that creates an experience and ambience that calls out to a particular shopper that says that we know who you really are and what you really want," said Chris Kleine, Manager of Construction at The Forzani Group Ltd.
The Forzani Group Ltd. is Canada's largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products, operating stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Coast Mountain Sports, Sport Mart, National Sports, Sports Experts, Intersport, Econosports, Atmosphere, Tech Shop, Pegasus, Nevada Bob's Golf, Hockey Experts, The Fitness Source and Athletes World. The Company also has websites for several of its corporate and franchise banners which can be accessed through its main website at www.forzanigroup.com.