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AdHosting MPEG-2 system with central servers will eliminate tape handling of spots for ad delivery
Fox is the first customer for a new MPEG-2 advertising delivery system created by Williams Vyvx Services.
The new Vyvx system is called AdHosting and it is designed to eliminate tape from the advertising distribution chain. The Web-based storage and retrieval system will allow broadcasters to download MPEG-2 compressed television spots directly to servers in their stations, pulling them from Vyvx's "host" server at its Tulsa, Okla., headquarters. Fox is due to go online with the AdHosting service in two months.
"I'm going to no longer hold spots in my...