Content area
Full text
NEW YORK -- Fragments founder and owner Janet Goldman treated herself to a special trip to mark the 20th anniversary of her business. While some may have ventured to warmer environs or explored a cultural capital, Goldman went closer to her SoHo home and company headquarters -- she traveled a few miles uptown.
Fragments, the Prince Street boutique and Greene Street multiline jewelry and accessories showroom, has opened a second, 850-square-foot Manhattan store at 997 Madison Avenue, near 77th Street.
"SoHo is my eye and taste level," Goldman said. "It's a natural thing for me to bring that uptown because I am also an uptown kind of girl. I have spent some of my life on the Upper East Side. I know that customer, that lifestyle and taste, and it's always been a dream of mine to have a jewelry store on Madison Avenue."
Goldman is aggressively increasing her focus on fine jewelry, including the bridal area. In addition, she hopes to take the Fragments concept on the road by offering independent jewelry retailers Fragments display cases that feature the...