Content area
Full Text
Introduction
The new addition to the Fresh family in the form of the PR Awards was a natural progression in our mission to promote excellence across all disciplines in creative communication outside of London.
The support for the programme in the first year has been huge and demonstrates that there is more than enough room in the industry to bring a fresh approach to auuards recognising practitioners in PR.
Fresh does try each year to live up to its name and therefore invites comment and suggestion at all stages so you really do have the opportunity to help shape the programme each year
Whether you have been successful in your attempt to win an award this time or not, you can make a real contribution to the future of the Fresh PR Awards so share your vieuus. Come on now, you know you want to.,.
Paula Kelsey
The Fresh Awards
Credits
Fresh would like to thank the following for their help and support in the production of this book and the first Fresh PR Awards,
Concept & Design Martin Challoner, Nick Boocock and the team at Public Limited in Doncaster
Distribution and Marketing PR Week.
Content The Fresh Awards Entrants and Judging Panel.
Whilst every effort has been made to ensure the accuracy of the publication, Fresh accepts no liability for errors,
The Fresh fluiards, 5 Kingsuuay, Radcliffe on Trent, Nottingham, NG12 2EB T 01158419699, E. [email protected], W. www.freshawards.co.uk
Fresh PR Grand Prix
Winner
Agency: Derbyshire County Council
Title: Motorcycle Safety Campaign
Credits: Jenny Tozer Assistant Director Communications, Fiona lreson Press find Public Relations Officer
We've secured a 30% drop in the number of people killed or badly hurt in car accidents on Derbyshire roads. But crash rates for motorcyclists have not improved. Last year almost a third of people killed or badly hurt on Derbyshire's roads uuere motorcyclists. Crash levels ujere 80% above our 2010 Government target. Our brief uuas to: cut the number of motorcyclists killed or hurt on Derbyshire's roads, raise auuareness of the county's most dangerous routes and reduce risky riding behaviour Key message: Bikes aren't dangerous. Bad riders are. Methods: Rdvertising, RdVans, high visibility roadside signs, posters, a free pocket-sized Bikers' Guide to Derbyshire, media relations, coverage in key...