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There's a new category of undergarments and lifestyle pieces that are aimed at a specific consumer segment - tweens.
The brand is called R. Lilly by Tuckerwear, a compact collection of nylon and Lycra spandex camis, tanks, leggings, pants, chemises and slips that double as dresses, the brainchild of Nancy Ganz, the creator of the Hipslip, shapewear that became a household name in the late Eighties and Nineties. Ganz, who sold the Bodyslimmers by Nancy Ganz brand to The Warnaco Group in 1997 for more than $1 million, has kept busy raising her children, 16-year-old Max, and the line's namesake, 11-year-old Rachel Lilly.
Now Ganz serves as president of year-old R. Lilly Tuckerwear Inc., which also has been a staunch advocate of children's empowerment initiatives, primarily with the New York University Child Study Center. Ganz said 10 percent of R. Lilly sales will be donated to the child study center generated through first-day business at Bloomingdale's New York flagship. Bloomingdale's will stage Fashion Show & Fun Tea for Mothers & Daughters on Tuesday at the eighth-floor kids' department.
"Bloomingdale's was one of Nancy Ganz's earliest supporters when she launched Bodyslimmers," said Anne Keating, senior vice president of public relations, special events and corporate philanthropy at the retailer. "We're pleased to have the exclusive on her new venture,...