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ARVADA, Colo.-Sooper CU here has found some success selling mortgages to Gen Y members.
While the number of closed loans from one recent campaign may be low compared with the number of members targeted, one executive says the success of the method is just as important as the response.
Sooper CU ran a campaign using personalized URLs (or PURLs) in March and April of this year, booking 18 home loans to Gen Y members as a result. Donna Ogorek, VP of marketing and development at the $240-million, 32,000-member credit union, said that Sooper CU had been looking for ways "to try to capture that next generation of membership."
Using services provided by DocuMatix, Sooper CU was able to target about 9,800 members-approximately 30% of its total member base-via direct mail or e-mail. Ogorek explained that what made this push different was that each member was contacted with a PURL,...