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PEBBLE BEACH, CA Cadillac for some time now has been trying to make its cars more appealing to a younger audience.
But the Cadillac Cien concept car not only looks youthful, it looks fast and furious. The sleek and low-slung Cien, with a brute V12 engine, looks like it could go head-to-head with Ferrari and Lamborghini.
GM unveiled the Cien (Spanish for 100, acknowledging Cadillac's 100th anniversary next year) and two other edgy concepts vehicles that GM head designer Wayne Cherry calls "vision models."
He says they boldly point where GM is trying to go.
Besides the Cien concept, GM unveiled a GMC pickup truck, with an advanced parallel hybrid engine that runs on gasoline and electricity, and a Saturn roadster with four bucket seats and a removable top.
The Cien is probably the wildest of the bunch because of its slick areodynamic design, awesome engine and its marked contrast to the stereotype of a big-boat Cadillac piloted by a septuagenarian.
Appealing to younger buyers, BMW, Lexus and MercedesBenz in recent years have taken market share from Cadillac in the luxury segment. The Cien represents Cadillac's determination to fight back with a vehicle...