Content area
Full Text
A Closer Look at the Company Providing Truss for the King Tut Exhibition
Generico is the company supporting the new six-year, Ю-city museum exhibition tour, King Tut: Treasures of the Golden Pharaoh (See related feature, this issue, pages 44-45).
Generico's origins began in 2005 by importing molded Edison cable from China. Actual manufacturing for the rest of its products began in Shenzhen in 2007. With the introduction of the Generico truss line in 2010, manufacturing headquarters were relocated to a more suitable facility in Guangzhou. Further manufacturing, including cable assembly at its corporate headquarters in New Jersey, began that same year.
The company now has an office and warehouse in California as well. Along with their truss offerings, Generico produces quality products that are the everyday "bread and butter" of virtually every production company, AV provider, theatrical production, auditorium, and studio on a daily basis. All metal fabrication is done in Guangzhou, China.
"The hallmark of our company philosophy is getting the quality versus economic benefit metric correct," Paul Edwards, general manager of Generico, told PLSN.
* Beginnings
Generico's launch in America had rather humble beginnings. A vendor mentioned in a casual conversation how his sandbags continually disappeared at the end of events. He asked Edwards if Generico could manufacture empty sand bags and ship from China, so he could then fill them with locally sourced sand. A couple of cardboard boxes with empty sandbags constituted that first order. "We made bags with Velcro closures, and wound up selling thousands of them" said Edwards.
DMX cable manufacturing followed shortly thereafter. "The first time a 20-foot...