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San Francisco shop lives up to its name by having a very big year
Getting bigger is what San Francisco shop Giant Creative Strategy keeps on doing. Last year, 10 new brands were added to the agency's roster, more than 30 new employees joined and revenue jumped 33% to just over $17 million.
"The agency turned 10 in April 2012," says principal Steven Gold. "We view the past year as a great way to end the first decade and start the next with growth in both size and revenue. We made significant investment in talent and in our space-we moved to a new office that's about twice as big."
SVP management supervisor Adam Gelling was promoted to agency principal last year, bringing the number of principals up to five.
Digital, which is fully integrated across all business, represented about 20% of 2011 revenue. Gold estimates it'll hit 40% or 45% ending 2012.
"It's hard to put numbers on...