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General Motors aims to bring in more revenue from commercial and fleet buyers with a new unit designed to simplify the sales process and create a "one-stop" experience.
The initiative, called GM Envolve, will give businesses a dedicated sales account executive who can reach across multiple divisions, whether the customers are buying vehicles or in need of help with energy management. The unit will handle sales of internal combustion products as well as electric vehicles such as GM's BrightDrop delivery vans and the upcoming Chevrolet Silverado EV.
The automaker unveiled GM Envolve on Wednesday, May 10, at its annual Fleet Solutions Summit in San Diego.
GM said its commercial business is on the upswing, with sales rising for five consecutive quarters. In recent years, the company said it has attracted more than 300 fleet customers that buy at least 300 GM vehicles each year.
One goal of GM Envolve, officials said, is to help commercial customers identify the...