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Going Natural at Cosmoprof
MILAN
The Cosmoprof beauty show has added a new space to this year's lineup devoted entirely to natural and bio-organic cosmetics dubbed Cosmoprof Nature.
The four-day event, which opens its doors on April 15 at the Bologna fairgrounds, will play host to a flurry of prestigious brands returning to the show's folds along with key product launches. Luxury fashion house Ferragamo is set to unveil its latest fragrance with a private dinner on April 15, Italian brand Diesel will add to its existing fragrance line, Only the Brave, with a new men's limited edition scent dubbed Iron Man at a party for 2,000 guests on April 17, and Intelligent Nutrients, the plant-based beauty line developed by Aveda founder Horst Rechelbacher, will make its European debut. Rechelbacher will attend the event as an ambassador for the fair's new green space.
We worked with NaTrue the International Natural & Organic Cosmetics Association to identify exhibitors for our new green space, 70 percent of which are from outside Italy, said Aureliana De Sanctis, chief executive officer of Sogecos, the trade show's organizer. The green pavilion will occupy...