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Cravendale
Campaign: The Cows Want It Back
Client: Arla Foods
Agencies: DDB London, DDB Matrix
Principal authors:
Elisa Edmonds, DDB London
Sara Donoghugh, DDB Matrix
With contributions from:
Justin Notley, BD-Ntwk/Scotland
Les Binet, DDB London
Sarah Carter, DDB London
Media used: TV, direct marketing
Case summary
Milk. Hardly a dream account. But the story of Cravendale is one of those rare cases where marketing can make a mundane product seem interesting and change buying habits that have long been set in stone. From a standing...