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A GOOD BOOK
Title: EVEolution: The Eight Truths of Marketing to Women Author: Faith Popcorn and Lys Marigold Publisher: Hyperion ISBN: 078688441X
Faith Popcorn isn't shy about telling you who she is or what she can share with you: "I am a futurist. A trend-spotter. A cultural detective." Nor does she beat around the bush in relaying the importance of her theory: "Understanding EVEolution and implementing it ... means the difference between building healthy brands and profitable relationships with women ... or building a flimsy, fluffy foundation with no future." What she offers in EVEolution, however, is an effective way to know and tap into the increasingly important...