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Google has revealed the top trending Google searches in Singapore for 2017, which should serve as a treasure trove of data points for marketers putting together their marketing strategies in 2018.
Interestingly, the two top topics are built off the momentum from last year and continued - Pokemon Go and the love of sports. Pokemon fever seems far from dying down. This year, Singaporeans turned to local real-time Pokemon tracker Sgpokemap for help, catapulting the site to the number one position in Singapore's trending searches in 2017.
Elsewhere, the buzz of Singapore’s first Olympic Gold Medal win last year continues to put sports on the top this year. On that front, Singaporeans continued to cheer...